(Job loss) AdWords Optimization - “Relevancy” Is The Keyword!
No commentsBy rob mathew
In order to make profit from your Google advertising campaign, AdWords optimization is an essential requirement. While there are many different Internet marketing tools available today, Google AdWords still remains the most popular and the most successful. Yet, a majority of the Internet marketers are not able to generate the kind of revenue figures that they deserve. Most of them instead end up paying more than they earn!
Lower Cost
The operating model of Google AdWords is really very simple. You purchase “keywords” related to the specific products you sell. You need to “bid” for such keywords, and the bid value depends upon how “hot” that particular keyword is, and how relevant it is to your website content. So the first step in AdWords optimization will be to lower the bid value somehow, while retaining the rankings of your Ads.
The high bidders tend to get higher positions for their Ads when a net surfer searches for that particular keyword on any of the search engines. This should then translate to “the highest bidder getting the first position”. While it may be true for other pay-per-click programs, Google uses a more sophisticated algorithm for ranking the Ads. You need to take advantage of this very clause in designing your AdWords optimization drive!
Don’t just go for all the “hot” keywords which seem even remotely related to your products. Instead, be as specific as possible. For example, if you are selling wordpress widgets on your site, purchasing the keyword “widgets” can prove to be a very costly affair! So think of ways in which you can be more specific. What kind of widgets do you actually sell - black themed ones, Wordpress 2.0 ones, customizable ones? Ok, so you sell “black Wordpress 2.0 widgets”. Use that entire phrase as the keyword in your AdWords optimization program. It will not only help you get a lower bid value, but will also improve your rank with Google, being more closely related to what you sell.
Increase Revenue
The importance of relevancy in an AdWords optimization program cannot be stressed enough. It works in a two-fold way. First, relevant keywords help you get lower bid values and higher rankings. And second, they help direct only the most targeted traffic your way!
We need to remember that we have to pay for every click we get on our AdWords. But it is not necessary that all those clicks convert into sales. If the keywords selected are highly generic in nature, or not really relevant to our products, they will just result in unnecessary clicks, which won’t actually generate any revenue for us, but will drain the money out of our account never-the-less! This is perhaps the most important consideration in AdWords optimization.
Cost-cutting and sales-improvement are the two main requisites for the success of any business. And “relevancy” can achieve them both for your AdWords optimization program.
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5 AdWords Tips To Get Those Dollars Pouring In
By rob mathew
If you have started on your very first Internet marketing venture, some AdWords tips can help get the ball rolling for you. Making money with Google AdWords is very easy, and yet most people fail miserably at it! Using AdWords effectively requires a precise combination of art and science. You should be able to get that creative edge on your competitors, and you should also be able to manipulate the number-game!
Designing The Ad
* Be specific. This is the most important of all AdWords tips that youll get. You only want clicks that can convert to sales. So be specific in the header-line of your Ad. If you sell floral pattern bed sheets, mention the entire thing in the heading. You dont want people looking for geometric patterned sheets clicking through!
* Whats-In-It-For-Me. Yes, tell the customer how they would benefit by using your product. Find out what they need, and then provide it to them.
* USP. What is your unique selling point? Why should anybody select your product over any other brand?
Keyword Selection
* Cost. Most articles on AdWords tips will tell you about finding a balance between the popularity of keywords and their CPC. Sometimes incorrect spellings can also get you a lot of targeted traffic while keeping the CPC low.
* Targeted traffic. For exact keyword phrases, use quotes and square brackets, like NYC Theatre Tickets or Lion King Broadway Tickets.
* Freebie hunters. Use -free to keep them away as they arent likely to result in any sales.
The Extra Edge
* Own website. What most articles on AdWords tips fail to tell you is that it is also important to have your own website, with a proper opt-in form so that you can build a mailing list of all visitors. People who dont buy now can change their minds later.
* Landing page. It is better to have a separate landing page for each of your products, just like a separate Ad for each of them. This ensures a better customer experience and makes it easier for you to track the individual conversion rates of products.
Number Crunch!
* Budget. Another hard-to-find point in the most common AdWords tips lists! You need to make a budget, as to how much you can afford to spend per sale, and then stick to it.
* Profit. Calculate your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.
So thats about it! The above five AdWords tips can help you get your profits soaring high. Oh, did I miss the fifth one? Well, the last tip in my list is Testing. You can simply never have enough of it. You need to keep testing and re-testing; keep changing a word here and a phrase there; keep improving! And dont forget to enjoy the experience!
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Your Online Guide For Growth And Opportunity
Home Business - Work At Home
By rob mathew
Well then, today’s your lucky day. This email could very well change your life - if you take the steps to act on it. I want to talk to you today about making your own home business online.
Before that scares you off, let me give you some of the upsides of working online:
- Almost no start-up costs
- Get to work your own hours
- Get to be your own boss
- With a little work you’ll make more money than you did at your old job
Surely that all sounds good, right? Good. I was going to make a list of the cons from working from home, but they’re all so negligible that it really isn’t worth adding to this email.
With direct sales, you don’t even have to make a product. All you really have to do is promote another person’s product. The great thing about online product delivery is that it’s free which means that your commission could be as high as 75%!
Are you starting to see the potential here?
I’ve prepared a 5-part course that will get you started with creating your own home business, and I’m providing it for free. If you’re interested in making more money than you do now, from the comfort of your own home, you won’t want to pass this opportunity up:
http://MakeMoneyWhileYouSleepTonight.com
Wednesday, June 2nd, 2010 at 8:25 pm and is filed under careers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
